Privacy Policy

1. Introduction

Welcome to Apparel Route. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service.

2. Information We Collect

2.1 Information You Provide

We collect information that you provide directly to us, including:

• Account information (name, email address, password).
• Profile information and chat preferences.
• Payment information for wallet recharges and point purchases.
• Messages and content you send through the Service.
• Communications with us (support requests, feedback, grievances).

2.2 Automatically Collected Information

When you use Apparel Route, we automatically collect certain information to improve your experience, including:

• Device information (IP address, browser type, operating system).
• Usage data (pages visited, features used, time spent on platform).
• Connection information (WebSocket connection status, connection times).
• Log data (access times, error logs, performance data).

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Service.
• Process transactions and manage your wallet account securely.
• Send you technical notices, updates, and support messages.
• Respond to your comments, questions, and requests.
• Monitor and analyze usage patterns to optimize our matching algorithm.
• Detect, prevent, and address technical issues and security threats.
• Personalize your experience and provide relevant connections.
• Comply with legal obligations and enforce our terms and community guidelines.

4. Message Content and Privacy

Your messages are stored securely in our database to enable the chat functionality. We respect your private conversations:

• We store messages strictly to maintain your conversation history.
• We do not read or monitor message content for advertising or marketing purposes.
• We may access messages only for technical support, legal compliance, or security/moderation purposes.
• We encrypt messages in transit using secure WebSocket connections.
• We retain messages according to our strict data retention policy.

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party service providers who assist in operating our Service (e.g., payment processors, hosting providers).
• Legal Requirements: When required by law, court order, or government regulation.
• Safety and Security: To protect the rights, property, or safety of Apparel Route, our users, or the public.
• Business Transfers: In connection with any merger, sale, or acquisition of company assets.
• With Your Consent: When you have given us explicit permission to share your information.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit (HTTPS, WebSocket Secure).
• Secure password hashing using industry-standard algorithms.
• Regular security assessments and updates.
• Access controls and strict authentication mechanisms.
• Secure database storage with restricted, logged access.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to provide our Service and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When you delete your account, we will delete or anonymize your personal information, except where we are required to retain it for legal, tax, or accounting purposes.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request access to your personal information.
• Correction: Request correction of inaccurate information.
• Deletion: Request deletion of your personal information.
• Portability: Request transfer of your data to another service.
• Objection: Object to certain processing of your information.
• Withdrawal: Withdraw consent where processing is based on consent.

To exercise these rights, please contact us through our official support channels.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some essential portions of our Service.

10. Third-Party Services

Our Service may contain links to third-party websites or services that are not owned or controlled by Apparel Route. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.

11. Children's Privacy and Age Restrictions

Our Service is strictly not intended for individuals under the age of 18. By using Apparel Route, you represent and warrant that you are at least 18 years old. We do not knowingly collect personal information from individuals under 18.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at Info@apparelroute.in. We will take immediate steps to delete such information from our records.

If we become aware that we have collected personal information from a user under 18, we will terminate the account immediately.

12. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using our Service, you consent to the secure transfer of your information to these locations.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top. You are advised to review this Privacy Policy periodically for any changes.

14. Community Guidelines

Your use of Apparel Route is also governed by our Community Guidelines, which outline acceptable behavior and content standards to ensure a safe space for all users. Please review them to understand the rules and expectations for using our Service.